Sunday, 3 April 2011

Why i have chosen Graphic Design as a career.


Graphic design has appealed to me in many different ways and this is why I am on the path to learn the skills required for a job in this industry for the future. After doing some extensive research I have found my reasons personally as to why I want to pursue this career. The career of graphic design is quite broad in the sense that it branches off into different areas that are also known as being under the branch of graphic design, such as being an illustrator or an animator etc. The good thing about graphic design is that you can specialise in one subject area or you can keep it open so you have a variety of skills. For example I can choose to specify in brand identity so throughout my career that is what I specialise in or I can choose to have a range of skills that will be fitting for any brief that I might be given. Because graphic design branches off into many different fields there will be a wide range of exciting projects that vary from each other as no two projects will be exactly the same. I find this to be a huge plus point as the work will never be the same therefore it will not be boring.
What appeals to me with this career choice is that you have the opportunity to work either for a company or as freelance. With the opportunity to work for a company you can apply for companies that best suit your personality as some companies will require you to learn all the software that they use whereas other companies require just your skills as a designer more creatively. An advantage of working for a company is that there will always be a steady flow of work whereas with freelance this is not necessarily guaranteed.
I see freelance work as being more of a challenge as you have to chase the work and make yourself known to the public. The good thing about being freelance is that you get more jobs and projects that you want to do and will probably enjoy more as opposed to working for a company. I see both methods of work as exciting as each other and I see these opportunities as being down to the individual and what method of working is best for them. For me personally the opportunity to try both methods and make my mind up as to which suits me would be a huge advantage in the future.
About being a graphic designer I like the fact is that it is quite a flexible job as the industry is forever expanding and refreshing itself. Companies are always looking for new, exciting fresh ideas and talent and what appeals to me is the fact that with every job you will seem to learn new abilities as within the design industry everything is always updated and not to look out of time but to be kept prestige and modern.

Monday, 28 March 2011

Researching Job Profiles


Researching Job Profiles

As I have previously looked at there are many job careers within the area of graphic design. When finishing a university qualification there will be opportunity to start looking for work in the area that you have graduated in. Here I will be specifically looking at graphic design. I have been looking at a website that is for the purpose of helping graduates find a job when they leave university which is; www.prospects.ac.uk.
On here I have read the profile of a graphic designer (http://ww2.prospects.ac.uk/p/types_of_job/graphic_designer_job_description.jsp). I think that this is a good description of a graphic designer however it is rather quite open and versatile. For me personally I would quite like to look at the more specific profiles. Unfortunately the prospects website does not have a wide range of job profiles that are similar so I will have to widen my search on the internet for more specific profiles that are different to the generic animator, illustrator, printmaker etc.

Tuesday, 22 March 2011

Identifying Job Roles in Graphic Design and there Pros and Cons


Job Roles in Graphic Design

Here are a few job roles that are identified as being under the field of Graphic Design:
  • Brand Identity Designer
  • Logo Designer
  • Illustration
  • Teaching
  • Advertising
  • Animation
  • Web Design
  • Freelance Work
  • Creative/Art Director
  • Layout Artist
  • Flash Designer
  • Technical Illustrator
  • Printing
  • Interactive Media
  • Photo-editing/ Photoshop Artist
  • Photographer
  • Typographer
  • Prepress Technician

Here are just a few and I am sure that there are many, many more. Three of the jobs that I have listed that appeal to me for possible future work are Brand Identity Designer, Photographer and something in the field of advertising.
One pro of being a Brand Identity designer is that it is quite a stable job as there are always products needing to be rebranded or new products needing an identity for them. The same could be said for advertising as products need to be constantly updated with the pace of new technology and so it keeps being constantly refreshed and appealing to the market and the consumer out there. A pro to being a photographer is that there are a variety of genres within the subject so there is an opportunity to specialise in one genre or in several. A con to brand identity design would be that you may have to design for products that you may not agree with and this would be the same for advertising again too. An example of this may be if you don’t agree with the ethics of a certain company.  A con to photography may be that some of the photographs that you are required to take you may not agree with either. An example of this would be if a person is against children modelling. Some more good points about the jobs is the fact that they all give the opportunity to experience a huge variety of work. It is almost guaranteed that the work that is set will never be boring as there will always be fresh projects coming in. The cons to the jobs may only be small and minimal and you may very rarely experience it in your career. To every job there will always be good and bad points.